Vitasoy – Let's Grow a Better World
Launched on World Earth Day, we helped Vitasoy, a pioneer of soy milk, declare its mission to Grow a Better World. The new brand platform encourages people to drink plant milk as a more sustainable option for the planet by leveraging the significant trend towards plant-based foods and beverages.
The brand platform was launched with film, PR, OOH, social and salutes current plant milk drinkers as ‘everyday activists’ who make a difference daily over their morning cereal, smoothie or coffee.
