Volkswagen – The People's Film
60 years ago the first New Zealand made Volkswagen rolled off the line in Otahuhu, Auckland. To celebrate this we asked New Zealander's to help us make a commemorative film. We reignited a latent love for the brand as we received over 18 hours of footage and countless photos that we cleverly edited into 60 seconds.
This project received a bronze lion at Cannes.
Watch the film
Watch the case study
As a thank you, everyone that submitted content received a commemorative book with a page devoted to them.
