Samsung S-Drive
Distraction is one of the top five contributing factors of road fatalities in Australia. We set out to change this by offering those at most risk, young drivers, a program which incentivised them and turned their mobile phones from a distraction to a safe driving tool. The program encouraged drivers to stay within the speed limits of each road travelled. They would then collect points for doing so and could redeem points from our partners.
This campaign won over 40 awards around the globe including Cannes, D&AD and a Grand Prix at Adfest.
Campaign Case Study