Can creativity make you bleed?
This campaign tests the power of creativity to evoke emotion and motivate action. Highlighting the community’s need for blood donation, each campaign asset is designed to trigger an emotional response – anger, joy, fear or disgust – that could prompt Australians to commit to giving blood. Activated by QR code the campaign invites visitors to reflect on which emotion would be most likely to make people take action. Can Creativity Make You Bleed? records and displays the results in a live graph, offering a visualisation of how creativity can inspire change.
The campaign was the winner of the Prestigious NGV Rigg Design Prize 2022-23. It won a pencil at D&AD and has been awarded at multiple shows.
Campaign Case Study
