A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Antoine de Saint-Exupery
I love working with physical products and playing with form in the real world. The following 3 projects are some of my personal favourites from over the years. They combine my love of simplicity, bold 3D forms and minimalist art direction.
Penfolds – G3 – Launch
Penfolds released a unique wine blended from three Grange vintages spanning seven years – 2008, 2012 and 2014. The number 3 was core to this idea and influenced every aspect of this incredible wine's launch. This images were shot on location in Shanghai by Cheuklun Lo.
Leo Burnett – Portfolio Book
A 3D printed book and portfolio of Leo Burnett Sydney's award winning work. The impact our campaigns have on the world formed the basis of this concept.
JWT – Major Minor
Major Minor is an annual program of workshops at JWT Melbourne which are designed to expand people's creative and strategic thinking. To advertise the courses we wanted to shut off the agency world and immerse staff in an artistic experience which gave them insights to the workshops on offer.
