HBF – East Coast Launch
HBF is West Australia’s number one private health insurer, but was an unknown in the East Coast early 2020. We helped HBF launch into the highly competitive health insurance market by giving the brand a sharp, challenger POV aimed at energising a disengaged millennial audience. The uplifting, 80’s-inspired music video generated unprecedented sales results, cementing HBF as a real challenger brand in Australia.
Lyric Video
30 sec TVC